Creative Direction, Art Direction, Copywriting, and other solutions to marketing challenges
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Veteran Growth
Kaiser Permanente
Federal Employees
Kaiser Permanente
Medicare Liberty Plan campaign
Kaiser Permanente
First-time purchaser campaign
Kaiser Permanente
Brand awareness & acquisition
Capital One Bank
DRTV acquisition
Time Warner Cable
Call me Jason, JJ, or J. I’m a Senior Creative Manager at Kaiser Permanente of the Mid-Atlantic States, and lead a kick-ass, award-winning creative team.
I started my creative career working in ad agencies as an art director, copywriter, and creative director. In 2013, I shifted to in-house creative roles, with my first stop as a Senior Art Director at Capital One Bank. From there, I joined Kaiser Permanente as an Associate Creative Director, leading a talented team that helps the organization achieve its business goals.
Outside of work, I’ve always been drawn to the water—salt water in particular. I grew up on boats and even served in the Coast Guard Reserve. My happy place is just about anywhere I can get a good whiff of salt air. I’m also a nationally ranked skeet shooting champion and a big DIYer—if something can be built, fixed, or tinkered with, chances are I’ll give it a shot.
I live in an old house in the Greater Baltimore area with my wife, two college-age stepkids, our three-legged German shepherd, Starla, and two cats, Reggie and Ruby. Suffice it to say, there’s never a boring day here.
Built internal web capability from the ground up—featuring over 60 unique digital destinations—and saving the company hundreds of thousands of dollars on outside agency costs
Created enterprise brand style guide for military and veteran audiences, along with supporting integrated marketing campaign and a national veterans website
Developed in-house ADA document accessibility capability from the ground up, continuously saving the company thousands of dollars, while helping it reduce regulatory and legal compliance risks.
Recipient of prestigious national David Lawrence Community Service Award for volunteerism during the covid lockdown.
Lead strategic and conceptual development and execution of omni-channel campaigns across multiple lines of business. This includes oversight of design, copywriting, and creative strategy
Oversee and coach a high-performing team that regularly exceeds industry benchmarks for CTRs in digital display, social media, and website engagement
Manage sensitive and high-visibility C-suite projects
Foster a fearless culture of curiosity and creative innovation
Build cross-functional, inter-regional, and inter-organizational bridges
Produce measurable business results for regional and national business partners
Save the organization countless dollars by growing in-house capabilities, reducing reliance on outside vendors
Led creation of omni-channel campaigns to introduce new checking and savings products
Launched “Refer-a-Friend” referral promotion, which beat the expected response rate
Hand chosen by VP Marketing to create and produce videos for CEO and executive leadership
Led campaign to announce acquisition of Beech Street Capital, which retention expectations
Led campaign for an in-branch Celebrity Chef event in NYC which resulted in approximately one million dollars in new deposits within a month following the event
Led creation of brand advertising template for new branch openings
Supervised and mentored staff
Baltimore Healthcare Access, Barclays Bank U.S., Burke & Herbert Bank, Cal Ripken Senior Foundation, DAP, Don Robert Tequila, Gilgal Wineries, Greater Baltimore Medical Center, Hertz, Integra Health Management, Intel, Live Baltimore, Marinalife, Martek BioSciences, Maryland Lottery, MCI Worldcom, MileOne Automotive, Nasa Federal Credit Union, New Horizons Computer Learning Centers, Remedi SeniorCare, Securityplus Federal Credit Union, Susan G. Komen Maryland, The History Channel, Time Warner Cable, U.S. Airways, United Way of Central Maryland, Urbanite Magazine, Wall Street Institute
“Jason is the anchor of this team and serves as the man to beat when it comes to dedication, talent, and dedication to the job. He’s everyone’s hero, and seems to be able to produce regardless of the odds.” -2016
“Jason exemplifies the can-do spirit that makes KPMAS Creative Services an enterprise leader among our community of practice. His eagerness to lean into solutions has expanded the scope of the department’s capabilities and value.” -2019
“I am especially proud of how Jason led the evolution of our web property development from a new capability to established competency. This evolution meant that our partners gained the confidence to explore new methods of reaching their audiences and avoid the expense of outside agencies creating digital destinations to support their campaigns.” -2020
“As a leader, he solves problems and balances the many voices that can enter into how and what a communications / design should be. He communicates as a leader, embracing change and adapting to changing work situations which influences and encourages others to follow. Jason helps us to remember to have fun and treat each other with respect, valuing each stakeholder’s views and needs.” -2021
“Jason’s leadership extends far beyond his primary role. His active participation in the NEID/BRG Leadership (National Equity, Inclusivity, and Diversity/Business Resource Groups) demonstrates his ability to network with senior executives and influence decisions within the company. His role in addressing DEI issues, consulting on leadership messaging, and influencing up reflects his dedication and commitment to the organization’s values, even when the organization falls short.” -2023
“One of Jason’s many strengths is seeing how far he can take a concept before being pulled back—it is in his DNA. In nearly every case the result is an incremental step forward, where the brand expands into a new territory and becomes more versatile and dynamic.” -2024
Stay in touch: jwennet@gmail.com | 443-610-2947 | LinkedIn